More aid is reaching the desperate victims of Typhoon Haiyan, as the international relief effort continues to build momentum.
But as vital help arrives for more survivors, some in the worst-hit areas say they still have not seen any aid since the typhoon struck on Friday.
The Philippines Government said it had received more than £56m in foreign aid so far and praised the "generous and swift response".
Britain's Disasters Emergency Committee (DEC) appeal reached £13m within 24 hours of its launch.
The city of Tacloban was destroyed in the disaster DEC chief executive Saleh Saeed said: "People have given so generously in such a short space of time."
The United Nation's World Food Programme said nearly 50,000 people around the stricken city of Tacloban received rice in family food packages on Wednesday.
The packs include three kilogrammes of canned food and rice - enough to feed a family for a few days, the WFP said.
More packages will be handed out in the coming days as relief operations continue to reach more of the 11 million people affected by the disaster.
Residents take shelter in a Tacloban church The Salvation Army UK and Ireland has launched its own appeal and a team in the Philippines is making arrangements with the Air Force to transport food parcels, water and medical supplies to Tacloban in in Leyte province.
Britain's first flight delivering humanitarian aid arrived earlier on Wednesday, the Government has said.
A chartered Boeing 777 carrying 8,836 shelter kits from UK Government stores in Dubai landed in Cebu City and will be delivered to those in worst-affected areas.
A team of US Marines already on the ground has given out relief supplies for the effort, called Operation Damayan, or Help in Time of Need.
A US Marine coordinates the loading of water at an air base near Manila UN humanitarian chief Valerie Amos applauded the international community's reaction, but said much more needed to be done in a disaster of such magnitude.
Hundreds of thousands of people have had their homes damaged or destroyed and are in desperate need of food, water and shelter after the typhoon smashed into the island nation, leaving thousands dead.
Logistical bottlenecks have been holding up relief goods from reaching parts of the disaster zone.
Sky's Asia Correspondent Mark Stone, in the ruined village of Tabontabon in Leyte, said "at the moment no-one is here to help".
"Those who survived desperately need help. There is nothing like enough supplies or aid here and there is a depressing lack of co-ordination."
Homeless Tacloban residents inside a school Tabontabon community leader Miguel Gamez said: "What we really need is food, safe drinking water and materials for us to build our houses."
In nearby Tacloban, the situation is also dire, with essential supplies low and increasingly desperate survivors jostling for aid.
Gunshots also reportedly forced the delay of a mass burial of victims in the ruined city.
Mayor Alfred Romualdez said: "We had finished digging the mass burial site. We had the truck loaded with bodies but there was some shooting. They could not proceed."

Eight people were also crushed to death in Alangalang town, 10 miles from Tacloban, after a huge crowd of typhoon survivors rushed a government rice warehouse, causing a wall to collapse.
The incident underlined the increasing sense of fear and desperation setting in among those battling to survive the aftermath of the typhoon.
Locals in Tacloban also reported seeing members of the army firing guns, as well as armed civilians in the street.
Meanwhile, it was reported that a 13-year-old boy who was walking alone through the city at night was slashed across the neck and stabbed in the stomach.
The country is struggling to cope with the number of bodies The latest official government death toll stands at 2,344, with 3,804 injured and a further 79 missing.
But authorities have said they have not come close to accurately assessing the number of bodies lying amid the rubble or swept out to sea.
President Benigno Aquino has declared a "state of national calamity", allowing the government to impose price controls and quickly release emergency funds.
The US and the UK are sending warships to the Philippines, which will reach the region in the next few days.
Stephen was born a month early during the storm
Bonifacio Reviero sits outside what remains of his home
A botched attempt to free tourists from a bus in 2010 strained relations
Many of those affected by the disaster need injuries treated
Residents clear a road of a fallen electrics post in Daanbantayan
Vehicles were left strewn amid the destruction in Tacloban (pic: Unicef)
Children plead for help in typhoon-hit town Tabogon
A woman mourns next to the body of her husband and others
Survivors make their way through the rubble of destroyed buildings
A displaced child and her mother in an evacuation centre (pic: Unicef)
Philippine Army members board a US plane on the way to help survivors
The winds felled trees and homes across swathes of the country
Survivors now face the prospect of rebuilding their lives
Looters carry away supplies from a shop
"Zombie-like" survivors trudge along roads thick with mud
Two men drag a corpse towards rescuers
Hundreds of people queue for food at a Tacloban airport aid centre
Coffins are left on a street
A fishing boat was picked up and deposited atop a sea of housing debris
A boy carries away supplies he has collected from rescue workers
Residents beside a road littered with debris
A pregnant woman cooks a meal inside a building overlooking Tacloban
A map showing the direction of Typhoon Haiyan
Flooded fields and wrecked villages in Iloilo Province
A truck was picked up by the high winds and slammed against a tree
Typhoon Haiyan pictured from International Space Station
A mother weeps beside the dead body of her son
Children play among downed power lines
Residents carry the body of a loved one
Soldiers walk outside of Tacloban's shattered airport terminal
Many children became separated from their parents and were left in tears
A map showing the path of the typhoon and affected islands
Catherine Ashton and Iranian Foreign Minister Mohammad Zarif
Iranian journalists waiting for the final news conference
French foreign minister Laurent Fabius arrives for a meeting
Russian foreign minister Sergey Lavrov also attended the talks